The challenges facing the mobile operators in Cambodia are numerous. The market still needs to consolidate further. There are still too many mobile operators for the size of the market, and the confusion surrounding investment and pricing issues, which affect both customers and the mobile companies, needs to be addressed.
The telecommunications regulator will be key to ensure future growth and that the competitive nature of the market remains. It needs to lead and direct the market in a way which stimulates demand, whilst at the same time creating a fair and open market for both end users in terms of clarity of pricing, and as a result, give the mobile networks the confidence in terms of commitment to future investment.
The biggest growth will be from the rise in consumers utilising data. More and more people continue to access data through their mobile device and transact through their phone.
Song Saran, AMRU Rice (Cambodia) CEO. PHOTOSUPPLIED
Song Saran, AMRU Rice (Cambodia) CEO
WE EXPECT that the quantity of Cambodia’s rice exports will reach around 650,000 tonnes in 2014, closer to the government’s goal of 1 million tonnes in 2015.
Cambodia still has potential to expand the market in Europe, but exporters are also trying to go to emerging markets in Asia and West Africa to maintain sustainable growth.
We foresee that in 2014, the government of Cambodia will be more responsible for reducing unofficial payments than past years. The government is providing easier export procedures and facilitating the lower costs of transporting goods, which is a significant improvement to better compete with neighboring countries.